Sky News Digital - Thumbnail Designs
I was tasked with creating thumbnail aesthetics for Sky News Digital - first for Digital Originals, and then for other Youtube exclusive shows like All Stars and Power Hour.
My thumbnail designs have driven high levels of engagement for Sky News Digital’s Youtube channel, generating tens of millions of views.
Eye-catching and well-designed YouTube thumbnails play a crucial role in capturing viewer attention in a crowded digital landscape. A great thumbnail isn't just a preview of the content—it’s a powerful tool that conveys the essence of a video in an instant, enticing potential viewers to click. Balancing bold visuals, clear messaging, and brand consistency is essential for maximizing engagement, and I approach each design with this in mind.
Through thoughtful use of color, composition, and typography, I ensure thumbnails not only stand out but also align with the Sky News brand. Whether for digital originals or other exclusive shows, my designs are crafted to drive measurable results and contribute to the continued growth of Sky News Digital’s YouTube channel.